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Our 8 session marketing series will provide participants with comprehensive information on how to successfully market their businesses. The series with a foundational class on marketing planning and strategic decision making, and then goes on to dissect the elements of a "marketing mix" and how to reach a target audience. Next, research techniques are presented, and participants will learn how to select the right marketing tools for their business.Other topics to be covered in the following weeks are mass media outreach, direct mail and printing strategies, and business-to-business marketing and selling processes. Finally, business owners will learn how to measure the success of their marketing efforts through developing simple metrics.
Our newsletters are designed to keep you in touch with our many programs and inspire you to do something great with your life and work.